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Retail Media Ad Days MEXICO

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Our Speakers

Gerardo Vilchis

Director Comercial Global

RappiAds

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Jorge Balandra

Commercial Head for Retail & Media Services

OXXO

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Isabel Gutiérrez Ochoa

Data & CRM Director - México

L’Oréal

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Juan Carlos Esparza Trujillo

Head of Digital Marketing Strategy MX y LATAM

Coppel

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Javier García

Head of Digital Marketing

Grupo Chedraui

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Santiago Domínguez Prado

Industry Lead - Retail & Ecommerce

Meta

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Santiago Nájera Velasco

Ecommerce Digital Partners, Director

The Coca-Cola Company

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Alberto Peña

Head of Brand Partnerships - Retail & Ecommerce

TikTok

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Marcela Gómez

Head of Ecommerce & Omnichannel - Retail Digital

Sodimac México

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Melissa Guadarrama

Ecommerce Performance Marketing Manager

Sanofi

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Jesús Enríquez

Director de Lealtad y Estrategia del Consumidor

Farmacias del Ahorro

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Jimena Vega

Team Leader Ecommerce

Kenvue

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Omar Ferreira

Head of Ecommerce & Retail Media

Omnicom Media Group

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Carlos Ranero

Chief of Growth

Justo

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Sergio Pérez Conde

Co-founder y Director

Prixz

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Sergio Alejandro Laurel

Data & Performance Ecommerce Manager, Unilever

Moderador

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Key topics 2024







Media Partners

NXT Media Days Mexico

Retail Media Days Mexico is collocated with two other dynamic event series –  Nextv Series Mexico and CTV Ad Days Mexico – under the unified brand, NXT Media Days Mexico. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

NXT Media Days Mexico brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days Mexico is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

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Collocated Events

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

Meet & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Netflix strikes first and grows like never before in Latam

Netflix saw record growth in Latin America in Q4 2023. It achieved a 5.4% quarterly increase in subscribers, something it hadn't done since 2020 during the pandemic. The last quarter also marked an exceptional year in which it managed to return to double-digit year-on-year growth and add more than 4.3 million accounts. Behind the success are the new plans with lower prices: Ad-tier and, mainly, account sharing crackdown.

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Pay TV in Latin America: is super-aggregation the way forward ?

In Chile, Claro VTR recently presented an unprecedented offer: starting March 1, its clients will have access to eight streaming platforms without an additional cost: Max (that launched in Latin America at the end of February), Prime Video, Universal+, Mega Go, Atresplayer, Cindie, Edye and Rivii. The firm presents a second alternative: in exchange for an extra $3,0, it will allow access to Disney+ , Star+ and Paramount+. Subscribing to the eight platforms’ basic plans separately would cost $35, while subscribing to the 11 separately would cost $50.

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Venue

Venue

BelAir Unique Mexico City WTC Hotel, Trademark by Wyndham                                                                               Dakota 95, Nápoles, Alcaldía Benito Juárez, Ciudad de México, México.

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