Agenda
Agenda
-
Thursday
October 3, 2024
| 9:15 AM |
Registration 30 minutos |
| 9:45 AM |
Retailer conundrum: join an ad network or create your own? 45 minutes 
|
| 10:30 AM |
In-Store Retail Media: Key Component of Your Strategy 15 minutes 
|
| 10:45 AM |
The path to programmatic retail media 45 minutes 
|
| 11:30 AM |
Coffee Break & Networking 30 minutes |
| 12:00 PM |
The challenge of reliable attribution 40 minutes 
|
| 12:40 PM |
Integration of "social commerce" and retail media networks 40 minutes 
|
| 1:20 PM |
360 strategy: keys to omnichannel success 40 minutes 
|
| 2:00 PM |
Lunch & Networking 60 minutes |
Registration
October 3, 2024, 9:15 AM - 9:45 AM
Retailer conundrum: join an ad network or create your own?
October 3, 2024, 9:45 AM - 10:30 AM
- Drivers to create retail media networks
- Advantages of global retail ad networks
- The future of SMB retailers
Consultora independiente especialista en Monetización y Transformacion de Negocios
Moderadora
In-Store Retail Media: Key Component of Your Strategy
October 3, 2024, 10:30 AM - 10:45 AM
- Cohesive Shopping Experience
- Smart Technology Investment
- Driving Sales with Data
The path to programmatic retail media
October 3, 2024, 10:45 AM - 11:30 AM
- Standardization and enhanced measurement
- Integration with DSPs and SSPs
- The omnichannel programmatic challenge
Coffee Break & Networking
October 3, 2024, 11:30 AM - 12:00 PM
Coffee Break & Networking
The challenge of reliable attribution
October 3, 2024, 12:00 PM - 12:40 PM
- Data & privacy issues facing retailers, brands and agencies
- Measuring the effectiveness of retail media campaigns
- Data clean rooms and retail media
Integration of "social commerce" and retail media networks
October 3, 2024, 12:40 PM - 1:20 PM
- “Search shopping” ads platforms
- Paid social and retail media
- Are integrations worth the effort?
360 strategy: keys to omnichannel success
October 3, 2024, 1:20 PM - 2:00 PM
- Full funnel strategies for brands & retailers
- How to make a good use of First-Party Data
- Personalized campaigns for segmented audiences
- Is it worth covering all channels?
Lunch & Networking
October 3, 2024, 2:00 PM - 03:00 PM
Lunch & Networking